Leadership President of Healthcare Yazir Phelps As President of Healthcare, Yazir Phelps leads the ideation and implementation of healthcare strategies to accelerate growth while driving operational leverage to increase bottom-line performance. Her focus on digital transformation energizes the company’s growth fosters future expansion. Yazir drives healthcare by using data-driven insights to ensure the brands have a consistent stream of integrated multi-channel strategies to attract, acquire, retain and delight customer as well as to position Colibri Group brands as leaders in the education space. Her talents in branding, marketing comm, go-to-market strategies, customer and market insights as well as the execution of promotional programs stem from her 18 years of experience with Fortune 500 organizations prior to joining Colibri. Yazir's extensive background includes Director of Marketing at AutoZone, In., Director of Marketing at Reynolds American, Inc., and Consumer and Market Insights Practice Lead at MartizCX. Yazir holds her MBA in Leadership Studies from Baker College and her BA in Finance with a concentration in Economics from Lindenwood University. She is a recipient of YWCA Women of Distinction Award and is an active member of the Forbes Communications Council.